NO. 21


Saudi Arabia

Samarec Adopts New Logo

The Saudi Arabian Marketing and Refining Company (Samarec) has launched acorporate identity program based on a distinctive new symbol which willidentify company facilities and services worldwide. The symbol is an abstractrendering of the initial letter of the company's name, based on both Arabic andEnglish scripts and drawn in a way to suggest a flame. The logotype spells outSamarec in both languages using a sans serif...